“Simplicity is the ultimate sophistication” – Leonardo da Vinci
And so, this week leads me to my final blog post on the iterative process of design. I’ve spent this past few months discussing and investigating design principles and working through an iterative process on developing a final publication. This four-part blog series has ignited something within me that I was not aware I had. I have never perceived myself to be creative, or artistic, but what I have learned throughout this process is that I don’t have to be a great artist or have a creative streak to be great at design. So, let’s get into this week’s design principles, Ockhams Razor and Performance versus Preference.
You might be thinking, who on earth is Ockham. Ockhams razor, also known as law of simplicity, refers to the preference for simplicity over complexity (Lidwell, Holden & Butler, 2010). In considering the final publication that I am working towards, this principle informs me that unnecessary cognitive and visual weight impairs performance, and that I should aim to be clear and to the point with my written content whilst utilising a minimalistic creative approach to visuals.
Lidwell et al (2010) states, ‘what helps people perform well and what people like are usually not the same thing’. Bringing us to the design principle of performance versus preference. The reason people prefer one design to another is based on many factors that may have absolutely nothing to do with performance. Let’s look at a couple of different presentation software programs and discuss how they relate to preference and performance.
Prezi is used widely by students, but personally I do not like using this software. I find the software to be difficult to use and content heavy.
One word = simplistic in use and in aesthetic appearance
Canva is one of my newest found loves. This software is user friendly, it’s basic, simple, looks fantastic and improves the overall appearance and output of my presentations. I recently utilise this software for a media studies presentation and the feedback from the audience was 100% positive.
For my final publication, I will be creating a presentation using Canva to maximise on the valuable balance of preference and performance. This process has been challenging, but also educational. I began with a simple idea of building a weblog that details the value of design in public relations, however after further consideration and through understanding of iteration and design principles, I have begun to realise, a simple weblog would not reach my intended audience and have the affect I am aiming for as a professional within the field. Below is a final sneak peak of the current direction of my publication.
As public relations professionals, we must consider the elements that go beyond the written content.
Lidwell, W., Holden. K., Butler., J. 2010. Universal Principles of Design, Rockport Publishers, Beverly Masschusetts.